Don't Smoke-up And Drive
The analysis of the following gay-themed commercial is pretty fascinating.
Interestingly, the ad was aired only briefly in Canada, since it was deemed too "edgy" for Americans, and maybe Canadians as well. Not surprisingly gays liked it more than straights, Canadians more than Americans. Other results:
· The top two words used by Canadians, both gay and straight, to describe the commercial were “creative” and “funny.”
· American gays chose “eye catching” and “interesting” most often.
· The top two words chosen by American straights were “disgusting” and “offensive.”
Some people have even gone so far as considering it homophobic, which I just don't get. Showing two guys kissing on TV is pretty brave and there are no obvious gay stereotypes being used in this ad.
There's an in depth analysis on New American Dimension's website (which made the ad for MTV), including a video clip showing typical reactions from people who viewed the clip.
My opinion? IT'S HOT!
But watch it and decide for yourself.
This is a better quality one:
http://adage.com/video/Player.php?s=OjEwNDc6N2VmZjNmMmQ6MQ
posted by Kurb @ 5:31 AM
1 comments
1 Comments:
Thanks for noticing my worthless opinions. I felt the ad was homophobic because it implied that marijuana would turn you gay, as if being gay is some kind of terrible fate. If there is nothing wrong with being gay, two guys kissing is not problematic. But since gay people (especially gay men) are portrayed as the lowest form of life possible, turning into one is seen as a terrible fate. Feel free to disagree with me but I still say that blatant homophobia, as well as reefer madness, were the motivations behind the ad.
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